As first posted in the Blandin Foundation eNews…

In the community broadband world, I enjoy my work with the broadband evangelists who work very hard to promote access and use of technology in their communities and regions.  Over the years, I have seen the great results that these champions have brought to their communities.

On occasion, however, I hear the tone of frustration in their voices and emails.  “No one listens!”  “I can’t get people to participate!”  “No one is showing up!”

My advice for these champions is to take a step back and change the conversation with the following approach…

• Instead of inviting people to your meetings, ask them if you can attend their meetings.
• Instead of promoting your technology ideas, ask them for their technology plan.
• Instead of asking them for help with your project, offer assistance on theirs.
• Move your project and team members from the center of universe and start orbiting the other universes in your community and region.
• Rather than start something new, support and influence existing organizations and initiatives.

With this approach, the path may not always seem so straight-forward, but it will be forward and in the right direction.  And it may turn out better than you had ever imagined!